business writing

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

Copywriting With Emotion Sells – Fact

  “Emotion!!!  “Are you serious?  “Our business is a serious one; we don’t want copy littered with emotional triggers for goodness sake.  “Our audience are professionals, well educated and intelligent. They want facts, facts,…