business writing

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

Copywriting With Emotion Sells – Fact

  “Emotion!!!  “Are you serious?  “Our business is a serious one; we don’t want copy littered with emotional triggers for goodness sake.  “Our audience are professionals, well educated and intelligent. They want facts, facts,…