blogging

The 5 Deadly Sins of Blogging

  Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

Find Your Voice Through Blogging

  The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do…

Why You Should Write Your Own Blogs

  This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most…

What is a Perfect Blog Post?

  Is there such a thing as a perfect blog post? Well, there are a few things you can do to give your post a great chance at being classed as perfect, but a…

Are You Wasting Your Time Blogging?

  Blogging is time consuming, but it’s also one hell of a powerful way to promote your business and your reputation. Making the time to blog is essential if you are to succeed at…

Blogging Off Piste

    My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own…

5 Simple SEO Tips Overlooked by Bloggers

  You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You…

What Should You Be Writing?

    Your website needs content. You know that and you have every intention of writing regular articles, but what are you going to write about? Your products and services? You know a lot about them. Your…