benefits-led copy

How to Write Persuasively

    You can write factually. You can write authoritatively. Can you write persuasively? Trying to persuade someone to see your point of view is tough. Some try the awful spam tactics you see that practically shout at the reader to…

Benefits-led Copywriting

As a copywriter I’m always telling clients that the best copy focuses on the benefits of their product or service. Customers are only interested in what you can do for them. They don’t care about you, your company or even what you sell (apart from to make sure…