active listener

Why Copywriters Make Great Listeners

  “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your…

5 Ways to Add Power to Your Writing

  If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a…