Social Media – The Art of EngagementMarch 20th 2012 Sally Ormond social media, social media marketing
Let’s get one thing straight from the off – social media is not an advertising channel.
Too many businesses set up their accounts and then start running them like online adverts, bombarding their followers and fans with a constant stream of hard core marketing messages.
If you do that…
- People will get seriously hacked off with you very quickly
- You’ll be unfollowed rapidly
- You won’t be adding value
The main point about social media is engagement – you must listen to others, ask questions, join in with the conversation and add value.
If you want great results from your social media activities you must be willing to put in time and effort. If you sit back and wait for people to come to you, you’ll waiting an awfully long time.
Here are a few things you can do to help you get the most out of social media.
1. Looking local
The beauty of social media is that you can reach people anywhere in the world. But you can also enhance your own local networking by searching for people in your own geographical area using tools such as www.search.twitter.com. The advanced search facility allows you to look for people tweeting topics that you’re interested in.
This is a great way to tweet smarter by locating the people you want to engage with.
A great way to engage with your followers is to ask and respond to questions. Search for people talking about subjects you can help with, then when questions are posted you can help with advice and tips, therefore building a rapport, new relations and helping establish yourself as an expert in your field.
3. No automation
Many believe automating their social media activities is a smart thing to do because it saves time,
But, if social media is about engaging and chatting with people, isn’t automating your activities like sending a video of yourself to a party or networking event rather than attending in person? You can’t respond immediately to people, you can’t answer questions when they arise – so what’s the point?
5. Be patient
Another mistake made by people is not giving social media enough time. You’re not going to see results second after setting up your account – it will take time.
You need to get to grips with it and devise a strategy that works for you.
Social media is a lot like real life; a bit like virtual networking, if you start to sell immediately, you’ll be shown the door. Listen, chat, engage and offer advice, do that and you’ll soon start to build relationships and see results.