Should You Comment on Blogs?October 15th 2013 Sally Ormond how to comment on blogs, should you comment on blogs, the value of blog comments
There was a time when commenting on blog posts was seen as a great way to build links and drive traffic to your website.
But things have moved on and today, there isn’t a lot of direct/immediate benefit from the practice.
So if there is no benefit, is it worth doing?
Well, reading blogs will of course extend your own knowledge base, but more than that, I believe there is a beneficial side to commenting on blog posts (assuming they are genuine comments and you have actually read the post). The practice will help you on three levels:
- It will help you build relationships with other bloggers
- Constructive and well thought out comments will show others that you are a leader in your field
- If people see you as a leader, there is a chance that they will visit your website to learn more about you
Of course, becoming a thought leader takes more than a random “great post” comment. Your response should add to the blog, build on the ideas already mentioned and, perhaps, add a different perspective.
However, writing any of the following could have an adverse effect, so be careful:
- Writing something meaningless that doesn’t add value
- Being controversial just for the sheer hell of it
- Posting rude or offensive comments
- Posting a comment that’s full of links – this looks spammy
- Writing a comment that’s full of typos
If you want to comment on someone else’s work, make sure you always add value.
Blog commenting isn’t a quick way to earn links back to your website, but it can be a great way to build your reputation as an expert in your field.