Making the Most of Your Social Media Activities with Analytics

April 10th 2012       Sally Ormond       Google Analytics, monitor social media effectiveness, tracking social media activity

You already know about the benefits of using Google Analytics to track your website’s performace (even if the recent cookies legislation will result in incomplete data), but have you considered using it to track the effectiveness of your social media activities?

 

The Analytics tool is a great way to track the performance of your SEO strategy. Your dashboard offers numerous stats that can be used to enhance the performance of your site and its content:

 

Google Analytics

 

 

 

 

 

 

 

 

 

So, if it can do that for your website, what can it do for your social media usage?

 

Take a walk on the social side

As you start to make more use of social media in your marketing strategies, the need to track and monitor your activity increases. Well, you’ll be pleased to hear that the clever bods over at Google have found a way to do just that.

 

With the introduction of Google+ and the +1 button, Google has now added to its thoroughbred stable Google Analytics Social Interation Tracking. Now, you can track the social interations on your website, blog or Facebook Business Page.

 

To help you understand how it works and how to set it up, pop over to SocialMediaExaminer.com who have created an informative post that provides a step by step guide on how to set up your social analytics – How to Track Tweets, Facebook Likes and More with Google Analytics.

 

This will involve playing with the HTML on your web pages, so if you’re not overly comfortable with that idea it may be worth finding someone to give you a hand.

 

Tags: Google Analytics, monitor social media effectiveness, tracking social media activity
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