Make Your Website Work Harder With These Simple ChecksJuly 18th 2013 Sally Ormond making your website work harder, powerful websites, tips for better websites
Websites tend to fall into two categories:
- Powerful sites that have great copy, eye-catching design and simple navigation
- Useless sites with weak copy, dire navigation and cheap images
The following 7 tips will help your website not only work harder for you, but also make it a place people will want to visit, hang around for a while and get in touch.
1. About Us
How many times have you heard a copywriter tell you that your web site must be written for your readers, meaning lots of ‘you’ and very little ‘we’.
A lot of companies have a problem with that because they want to tell the world what they’ve achieved. Well, your About Us page is where you can talk about yourself – to a certain extent.
Although in essence it’s about you, this page should still show the reader the benefits they’ll get when dealing with you. Show them why you’re different by adding some personality, photos of you and your team and anything else that shows you are real people who want to help.
Whatever you do, don’t start your page with “We have been in business since 2001…” – yawn!
2. Here we are
Why oh why do so many companies hide their contact details?
Surely, if you want people to do business with you, it’s important to tell them where you are.
Make sure you show your email, phone number and postal address on your website (not just a contact form). A map is also a nice touch, or even a picture so people will know when they are in the right place.
No one’s perfect and typos do slip through the net, but that doesn’t mean you can be careless with your proofreading.
Some people will be put off by errors, so make sure, before you publish anything, you check and re-check it, or get someone else to proof it for you.
Setting up an account and creating a password are all part of the online world these days. And it’s important they are secure to help prevent fraud. That’s why so many websites have various rules about how long your password should be, how many letters, numbers and symbols it should have and all that kind of stuff.
If you do have such rules, make sure you let the user know that before they enter their password. Don’t wait for them to enter it first.
The number of people using mobile phones to access the internet is growing daily. That’s why it’s essential your website is set up for mobile browsing.
Make sure you have a mobile version of your site that’s fast, concise and user-friendly.
Your website has to be linked to your Twitter, Facebook, YouTube and Google+ accounts (oh, and Pinterest too if you use that).
Customers expect you to be using social media these days and many will use these platforms as their preferred method of contacting you.
Also, by having these social buttons clearly visible on your site, you make it easy for people to share your content too.
Make sure the photos you use are high quality, carefully thought out and relevant to your website.
Images of your own premises or business are ideal and will help your website stand out from those of your competitors.
These 7 tips will help your website increase its impact. Take a look at your site now and see how many of these improvements you can implement. I’m guessing the main one will be the copy itself and using the second person to connect with your reader (that’s the lots of ‘you’ bit). It takes a bit of practice, but once you get the hang of it, it’s quite easy. Of course, if you prefer, you can also get us to do it for you.
Image courtesy of ddpavumba/FreeDigitalPhoto.net