How to Measure Your Social Media Goals

May 21st 2013       Sally Ormond       measuring effectiveness of social media, measuring social media goals, social media marketing

Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear.

So how can you measure your effectiveness and convince your boss to dive into social media?

Well, I am a big fan of the blog, social media examiner, and they have written a post that outlines the 4 social media goals every business should measure.

They identify:

  • Raising awareness of your brand
  • The effect it has on your website traffic
  • The length of time visitors remain on your website
  • Conversion rates

To find out more, follow the link to 4 social media goals every business should measure.

Tags: measuring effectiveness of social media, measuring social media goals, social media marketing
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