How to Make Your Copywriting Stand OutSeptember 13th 2012 Sally Ormond copywriter, copywriting tips, Marketing, marketing tips
Every day we are surrounded by marketing messages.
There’s no getting away from them; they’re on the TV, in magazines, on the radio, plastered along the sides of buses, taxis, billboards etc. everywhere you look, everywhere you go, someone is trying to sell you something.
There lies the problem for marketers: with so many messages out there, how do you get yours to stand out and be noticed?
That particular feat comes down to the presentation of your information.
As a copywriter, my focus is always on the message, but colour, graphics and layout also play a big part in the way an advert or message is received.
Here are my top 5 things you can do to make sure your message isn’t ignored.
Don’t worry, I’m not about to launch into a grammar lesson. But starting your heading with a verb instead of a noun will help it pack more of a punch by making it more active.
2. Short and sweet
This refers to your sentence structure.
Keeping them short will aid readability.
They get across ideas succinctly.
They keep your reader interested.
3. Another short and sweet
Your paragraphs should also be short and sweet because a page with lots of white space and short chunks of text will look far more attractive than a page with solid text.
Psychologically, it makes the reader think the information will be easy to read.
Once you’ve written your copy, read it out loud.
Doing so will you a whole new perspective on it. Plus, it will help you spot areas that sound clumsy or repetitive.
After writing and refining your copy, check to make sure it is:
- Concise (think short sentences and paragraphs)
- Informative (and relevant)
- Attractive (lots of white space, readable font etc.)
If you can tick all 3, you’re well on your way to making your message stand out from the crowd.