How to Create an Explainer Video

February 5th 2016       Sally Ormond       Explainer video, Marketing, Video marketing

Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience.

Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible.

You already know how much Google loves video marketing, so the addition of an explainer video on your website, YouTube channel and social media platforms has to be a good thing.

Explainer video examples

Here’s one I produced for my copywriting services (before a recent rebrand).

In about 90 seconds it shows the viewer the benefits of working with an independent copywriter.

This is one I scripted for a client.

Again, in 90 seconds the viewer knows what the service is what it can do for them.

How long should an explainer video be?

People have short attention spans, so you’re looking at anything between 90 – 120 seconds.

How should the video be shot?

It depends on your business and the product or service you’re talking about.

Both of the above examples have gone down the animated route because it’s a simple and effective way to get the message across.

You can also use a real person presenting, add music or even use slides.

The main thing is to think about your customers and would what appeal to them.

What about the script?

The scripting of your video is one of the most important elements of the whole process.

One mistake many companies make when writing their own, is they go into too much detail creating something that’s way too long and detailed.

The trick it to keep your script short, to the point and simple. Using only a few words, you have to get across the main benefits of your product or service in a fun and memorable way.

It’s important to remember that the images will probably come after the script, so it’s important to keep the visuals in mind when writing your content.

If you landed on a website would you rather see an entertaining and well thought out explainer video, or a screen full of text?

Of course, you can also use explainer videos as ‘how to’ guides to extend your customer service.

They are a valuable addition to your marketing strategy so why not give them a go?

They don’t have to cost the earth and can produce some impressive results.


Tags: Explainer video, Marketing, Video marketing
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