How To Create a Stand Out White Paper [Infographic]

December 10th 2015       Sally Ormond       white papers

white papers


White papers are still a valid part of your businesses marketing strategy.

Considering most are now read from smartphones, tablets and PCs, how you create them will have a direct impact on whether they get read.

Today, they should be written from a web point of view. Forget the boring old stale reports of the past; now they should make the most of visuals, scannable copy and screen to showcase your material to its maximum effect.

I came across an excellent infographic 0n The Kapost Blog that shows how this can be done.

what makes a good whitepaper b2b content marketing

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