How to Build Email Subscribers
April 25th 2013 Sally Ormond Email marketing, how to build a list, list building, opt in list building, tools to help build a listOne of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building.
If you decide to buy in lists and send umpteen unsolicited emails out to people who have never heard of you before, you’ll quickly get a reputation as a spammer – not good.
But if you’re sensible and build you own list and only send emails to people who have opted in to your list, you’ll be seen as a responsible email marketer because you’ll only be sending information out to people who have asked for it.
The only problem is building your own list takes time, which is why so many companies opt for the first option.
But if you use WordPress there are a few tools you can use to help you along:
- Pippity customers popups
- Hellobar
- Comment Redirect
- WP-Leads
- OptinSkin
- Gravity Forms
- DiggDigg
(Source: Social Media Examiner)
Of course, if you attend trade fairs and shows you can always gather email addresses there. In fact, when people call in to your shop or offices, you can have a sign up form ready for them to complete should they wish to get regular updates from them.
Offering a freebie in return of an email address is always a good idea, just make sure it’s something of value. It could be a report, white paper, eBook or free trial. It doesn’t have to cost you a lot, but can generate a very useful mailing list.
Categories
- Advertising copywriting (32)
- Adverts (10)
- AIDA (4)
- Article Marketing (17)
- Asking for testimonials (1)
- B2B and B2C Copy (3)
- Blog comments (2)
- Blogging (93)
- Branding your business (22)
- Brochure copy (5)
- Brochure copywriting (5)
- Business cards (1)
- Business start-up (6)
- Call to action (22)
- case studies (8)
- Content creation (132)
- content marketing (80)
- Conversion rate (24)
- Copywriter (89)
- Copywriting for mobile (3)
- Copywriting for mobile browsers (2)
- copywriting tips (365)
- Corporate blogging (11)
- Corporate brochure (2)
- Customer service (22)
- Direct mail (10)
- Direct marketing (14)
- Email marketing (64)
- Facebook (21)
- Freelance copywriting (59)
- Getting traffic (8)
- Ghostwriter (1)
- Google (24)
- Grammar (1)
- Growing your business (22)
- Handling objections (2)
- Idea generation (4)
- Instagram (2)
- Keyword research (14)
- Landing pages (5)
- link building (16)
- LinkedIn (4)
- list building (7)
- Local SEO (18)
- Market research (4)
- Marketing (359)
- Mobile (4)
- Networking (4)
- Newsletters (27)
- online marketing (63)
- Pay Per Click adverts (3)
- Periscope (1)
- preparing for meetings (2)
- Press releases (13)
- proofreading (8)
- QR Code (1)
- Repurpose content (2)
- Researching your market (6)
- Sales letter (8)
- Script writing (4)
- search engine optimisation (101)
- SEO Copywriting (72)
- social media (86)
- Social networking (37)
- Story telling (1)
- Testimonials (2)
- Thought leadership (2)
- Tone of voice (6)
- Twitter (38)
- Uncategorized (7)
- Using testimonials (3)
- Value of copywriting (3)
- Video marketing (16)
- Website copywriting (116)
- White papers (6)
Tags
- blogging
- blogging for business
- content creation
- content marketing
- copywriter
- copywriting
- copywriting tips
- Email marketing
- freelance copywriter
- Marketing
- marketing tips
- online marketing
- Sally Ormond
- search engine optimisation
- seo
- SEO copywriter
- social media
- social media marketing
- Suffolk copywriter
- Website copywriting
Comments (0)