How to Add Value With Your Blog Comments

October 6th 2011       Sally Ormond       blog comments, blog posts, seo strategies


Judging by the number of spam comments I receive every day on my blogs, many people appear to be under the impression that adding comments to blogs is a great way to gather links for their own website.

Apart from it being very annoying for the blog owner, commenting doesn’t really have that kind of effect. The only way your comment will drive traffic to your website is if you have something interesting to say.

In my experience there are 2 types of spammers: those who don’t try and hide what they’re doing because they leave comments riddled with hyperlinks to other websites; and those who just leave total gibberish.

If you want to be seen as a good blog commenter and add value, here are a few tips for you.

1. Read

How can you leave a worthwhile comment if you haven’t actually read the blog post? A rather vague:

“Hi, I just found out about his blog by Bing, and found that it really informative. I’m going to pay attention to Brussels. I would be grateful if you continue this in the future. Many people will use your expression” (that was a comment I received as I was writing this post).

…is going to suggest that you’ve not even read the post, therefore you have spammed.

If you have enjoyed a post and want to leave a comment, think of something that’s relevant, interesting and, above all, intelligent to say.

2. Be seen

When you leave a comment, you’ll be asked for your name, so leave it and don’t use that field in a misguided attempt to get traffic by inserting your keyword.

3. Link juice

Blogs with high page ranks (PR) are normally inundated with comments because people think they will grab some link juice from it (i.e. some of the high page rank will trickle through to their website and, so, boost their own ranking).

Sorry to burst you bubble, but most blogging platforms only give nofollow links so there will be no swapping of ‘cyber fluids’ whatsoever.

You’ll only attract traffic if you have something relevant and intelligent to say.

This all comes down to one thing – blog commenting will not help your SEO strategy. What it will do is get your name in front of people who are interested in the same things as you are. So, if you add value with  your comments you could build relationships. But if you just spam, your name will be mud.

Tags: blog comments, blog posts, seo strategies
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