How Much Trust is on Your Landing Page?November 22nd 2011 Sally Ormond copywriting tips, Establishing trust, Landing pages
Quite often, landing pages stand out like a sore thumb when you land on them. Normally, this is because they scream BY ME NOW in very large, colourful print.
So how do they make you feel when you land on one?
- That you’re about to be sold something so you just want to get out of there as fast as possible?
- You don’t mind being overtly sold to, so you’ll hang around for a read?
- Click away and head off in search of a real website?
If you want to create a landing page, how do you go about it so it encourages people to stay?
How can you convince people you’re genuine?
Let’s face it, if there’s no trust, there are no sales.
People hate being sold to, so if your landing page looks like one big sales spiel, it’s probably not going to work too well.
Below are 3 ways you can establish and build trust to prove you are genuine.
There’s no better way to show your reader how great your products and services are than providing some testimonials.
We all love to hear about other people’s experiences because we want to know if a product worked well, how it helped their business and how good the customer service and after sales service was.
To make the most of them, make sure they link to the product or service you’re trying to sell. After all, your benefits driven copywriting will be much stronger when backed up with customer testimonials.
Not just any old logos, but trusted ones from regulatory bodies, local business groups, certifications etc.
These will help establish trust and show you are a bina fide company.
This one is vital, especially if you are using your landing page to capture email addresses.
These very simple tips will help establish that all important trust. There are millions of companies out there all after your customers’ cash, so make sure you do everything you can to show your customer that they can trust you and that you’re the company they should do business with.
To learn more about landing pages, you might enjoy these posts on my other blog, Freelance Copywriter’s Blog: