Guest Blogging – Reasons for Rejection

July 23rd 2013       Sally Ormond       dealing with rejection, guest blogging, reasons guest blogs are turned down

Of all the professions you can think of, writing is probably the one that demands the thickest skin. guest blogging rejection

It doesn’t matter whether you’re a writer of fiction, non-fiction or a commercial copywriter, if you want to make it to the top you must have the ability to cope with rejection and self-doubt. That all adds up to a stubborn streak and the determination to push through all the lows to achieve the success you want.

If you’re a guest blogger, the same applies.

Just because you’ve spent hours crafting your informative blog doesn’t mean it will instantly be welcomed with open arms.

Reasons for rejection

There are a number of reasons why your blog post was turned down, such as:

  • Poor spelling and grammar
  • Not adhering to the submission guidelines
  • Writing about something that is inappropriate for the blog site
  • Sending your blog unsolicited without making a pitch first
  • Writing in a style that doesn’t suit the website
  • Your pitch arriving on a really bad day

You can’t do anything about the last one on that list, but the rest can be avoided.

Before you begin it’s essential you research potential blogs carefully. Read some of the posts and make sure you’re approaching one that is relevant to the niche you’re writing about. Get a feel for its style to make sure your writing will fit. Once you’ve done that, send in your pitch.

Introduce yourself and outline your idea, stating why you think their readers will love it. And ask for their guidelines – and stick to them.

If they invite you to send in your post, remember, that doesn’t mean they’re saying yes to publishing it – at least not yet.

Write the best post you can, check and double check it and then send it with a covering email – and then be patient.

What happens when they say no

(Of course they might say yes, but for the purposes of this blog, we’re going to assume they didn’t)

When you get the email that says ‘thanks, but no thanks’, don’t sulk or get defensive. They just didn’t like it.

If they don’t give a reason in their response, drop them a line and ask for their feedback (politely). Not everyone will respond, but if they do, take note of it and, if they allow you to re-submit, make sure (as far as possible) that you address all their comments.

But, whatever you do, don’t constantly bombard them with pleas – they’ll only get annoyed destroying any chance you may have had of submitting further work in the future.

Of course, if they say no (perhaps because it wasn’t quite right for their readers) there’s nothing stopping you from offering it to another blog.

Rejection is never nice, so it’s best to avoid it if you can. That’s why it’s best to make sure you:

  • Pitch first
  • Show that you have read their blog and understand what they are looking for
  • Pitch ideas that fit within their blog’s niche
  • Follow their submission guidelines to the letter

Ultimately, the blog owner has the final say – after all, it’s their blog and their reputation at stake.

 

Sally Ormond – copywriter, tweeter and Google+

Tags: dealing with rejection, guest blogging, reasons guest blogs are turned down
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