Effective Marketing DelegationDecember 3rd 2013 Sally Ormond blogging, delegation, facebook, Twitter, work smarter
All year you’ve been working your socks off.
You’ve been networking like there’s no tomorrow, pulling in customers – you’ve been flying. Of course, that also means your workload has increased, which is now having an impact on the time you have available for marketing.
You’ve been late home every night this week and eating lunch at your desk just so you can keep up with your Twitter and Facebook updates.
It’s time to stop. Not marketing, that would be mad, but it’s time to take it easy and work smarter.
Ask yourself why you’re doing it all.
Is it because you don’t trust anyone else to do (which suggests you don’t have the right people working for you)?
Or, because you’re the only one that’s shown any gumption about content marketing and social networking and knows enough to get on with it?
Well, it’s time to do things differently. You have a team around you, so use them.
The heart of any content marketing strategy, blogging can take up a lot of time, but you don’t have to do it all. Your team deal with customers all the time, which means they should have loads of things to write about. All the questions they get asked make perfect ‘How to’ articles or top 10 list ideas.
If customers have had specific issues, why not write them up as case studies (with the customers permission) for your website?
Every member of your team should be able to contribute something, so start delegating.
If you do delegate social media, it’s essential you have a social media policy in place so everyone knows what’s expected of them.
Tell them how to tweet, what updates to make and how to respond to comments and then let them get on with it.
Spreading the workload will help your company achieve its goals faster and add a new dimension to your marketing strategy.
There’s no need for the marketing burden to be placed just on your shoulders. Now’s the time to work smarter.