Creating the Perfect Content Marketing Cocktail

May 19th 2016       Sally Ormond       articles, blogs, content creation, content marketing, infographics, viral content, white papers

content cocktail

 

Content marketing can be a puzzle sometimes.

There are so many different forms, how can you be sure you get it right every time?

I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side.

You can imagine my joy then, when pondering this blog on content marketing, I came across this infographic by JBH. They have very cleverly compared different content marketing formats to cocktails and then dissected them into their component parts.

It’s a very eye-catching way of illustrating the important elements that go into each form of content marketing to help you male sure you get your measures right.

Enjoy!

Mixology of content marketing

Tags: articles, blogs, content creation, content marketing, infographics, viral content, white papers
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