Copywriting For Social Media

July 9th 2013       Sally Ormond       copy for social media, social media marketing, writing for social media

You would think writing short copy was a lot easier that the long stuff, wouldn’t you? Social network copywriting

Well, you’d be wrong.

It’s much harder conveying your message when you’d only got a few characters to play with, which is why so many people get social media copywriting wrong.

Often people try and squeeze more into a tweet by using abbreviations, the problem is although they make perfect sense to the writer, they aren’t quite so clear to the readers.

Then you get the other extreme – Facebook updates that go on and on and on and on….

So how can you write effective social media updates that have real meaning?


With only 140 characters to play with, writing for Twitter can be a real challenge.

Abbreviations, whilst at times have their place, can confuse readers, so be careful how you use them.

The best way to tighten up your message is to focus on what you want to say, keep to the point and cut out any unnecessary adjectives.

You should also keep your tweet to one topic and if you want to direct followers to more information, add a shortened link.

The other advantage of keeping your message short is that it will help your followers retweet it. If you use the full 140 character limit, your followers will have to edit it to retweet, so they might not bother.


Because Facebook give you more room, it’s very tempting to go to town with your updates. But it’s good practice to keep them relatively short.

Long, inane ramblings aren’t going to go down well with your followers, so keep them short, relevant and interesting.

Obviously, you want to increase your reach, so ask for comments and reactions because the more you get, the more newsworthy it becomes, which will increase your update’s appearance in news feeds.

Also, throwing video, polls and images into the mix will increase engagement levels.


LinkedIn is more of a business platform than the others, so it’s the ideal place to display your expert knowledge. Post your own articles, plus those in the news that are relevant to your industry and ask for opinions and comments to get conversations started.It’s also the perfect place to share news about your company, whether you’re hiring new staff, starting a new project or diversifying.

It’s not the place to discuss lunch and biscuit preferences, but you can still make some great connections and build strong relationships through lively discussions.

Social media can be complex, but understanding the differences between the platforms and how your writing has to be tailored to each will go a long way to helping you become a success.


Image courtesy of taoty at



Tags: copy for social media, social media marketing, writing for social media
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