Cookie Directive – You Are Complying, Aren’t You?

September 19th 2013       Sally Ormond       cookie compliance, EU cookie directive

Old news we know, but back in May an EU Privacy and Communications Directive came into force that effects all UK websites. Cookie compliance

Now, website owners must get their users’ consent (using an opt-in basis) to use non-essential cookies to track their data.

Are you complying?

Admittedly, more and more sites do have some form of compliance on them, but it wasn’t that long ago that it was reported that 90% of UK website owners were ignoring the legislation – are you?

The most common of the non-essential cookies is Google Analytics. So if you’re still using Google Analytics, but not gaining opt-in compliance from your users the ICO (Information Commissioner’s Office) has the power to fine website owners £500,000 if they don’t comply.

Before you break out into a cold sweat they have also confirmed that should they get a complaint about a website that isn’t complying, they are more likely to work with the site owners to improve their cookie policy than enforce the eye-watering fine.

What you should be doing

If you are a UK website owner and you haven’t done anything about this yet, our advice is that you get on to it, just in case the ICO come knocking.

All it takes is a notice and an opt-in box on your home page that tells users you’re using cookies and asking for their consent (along with a link for further information).



Tags: cookie compliance, EU cookie directive
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