Website copywriting

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

Powerful Copywriting

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…

Website Copywriting–Being Effective

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as…

How To Keep Your Readers’ Attention

    Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend…

Read All About Us

  As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader…

Does My Business Need a Website?

  Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are:…

Getting The Most From Your Copywriter

  How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you…

Google Instant Preview

The SEO Low Down Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often. One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview.…

How Not to Design a Website

  Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your…

Building Links For SEO

  Search engine optimisation – three words that can fill any internet marketer with dread. If you opt for the PPC (pay per click) route, you may see faster results but you’ll also experience the high price tag that tends to…