Website copywriting

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

Simple SEO Checks to Boost Your Website

Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…

How to Optimise Your Website Copywriting

Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical…

Why It’s Not Easy to Spot Good Copy

  How do you know if you have a piece of good copy or not? Can you tell, just by looking at it? Annoyingly, the answer is…

Copywriting–Being Conversational

  Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally,…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

Powerful Copywriting

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…

Website Copywriting–Being Effective

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as…

How To Keep Your Readers’ Attention

    Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend…