Website copywriting

Website Copy That Converts – Your Text

Your website copywriting must be written for your reader, packed full of benefits and have a strong call to action if it is to work. I’m sure that’s nothing that…

Creating a Compelling Home Page

The home page of your website is also frequently, the page most visitors will first land on, which is why it has to be as powerful as possible. But having said that, it’s probably not going to…

Is Your Website Useless?

This blog first featured on our sister blog Freelance Copywriter’s But, but we thought it was important enough to be featured here too. Normally, I write about how to create a strong website, but for the purposes of this post I…

The Cost of Starting an Online Business

What’s your copywriting budget? I bet you don’t have one. Come on, let’s face it – you’ve spent hours trawling the Internet to find the best web designer you can…

5 Must-haves of an Effective Website

Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…

SEO Copywriting Uncovered

Have you always been led to believe that SEO copywriting is a complex beast that only a few ‘chosen ones’ can master? Well, it’s not that difficult so long as you remember one important thing, it’s still web copy, so it should be written…

Understanding your Brand

What is your brand? A simple enough question, but one that leaves many people scratching their head. If you think you know, write it down as simply as possible and put it to one side. After reading this post take another look at it…

What is Your Website For?

If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…

Taking the ‘We’ Out of Your Web Copy

Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of…