Website copywriting

SEO Copywriting Uncovered

Have you always been led to believe that SEO copywriting is a complex beast that only a few ‘chosen ones’ can master? Well, it’s not that difficult so long as you remember one important thing, it’s still web copy, so it should be written…

Understanding your Brand

What is your brand? A simple enough question, but one that leaves many people scratching their head. If you think you know, write it down as simply as possible and put it to one side. After reading this post take another look at it…

What is Your Website For?

If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…

Taking the ‘We’ Out of Your Web Copy

Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of…

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

Simple SEO Checks to Boost Your Website

Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…

How to Optimise Your Website Copywriting

Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical…

Why It’s Not Easy to Spot Good Copy

  How do you know if you have a piece of good copy or not? Can you tell, just by looking at it? Annoyingly, the answer is…

Copywriting–Being Conversational

  Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally,…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…