Website copywriting

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

Why You Should Use Sub Headings In Your Copywriting

Are you tired of seeing huge long swathes of text on web pages? They’re not very inviting are they? You may start reading…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

Why Sole Traders Need Content Too

Whether you work alone, have a small team behind you or you run a large company, you need content. A lot of content. Any online marketing strategy is dead in the water without it.…

How to Create a Winning Website

If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for…

Make the Most of Your Home Page

Your home page isn’t the main sales page on your website, but it is still vital in the sales process because it’s the one most visitors will land on. But…

What Should be on Your Home Page

Website copywriting – something that sounds easy, but usually isn’t. You can normally spot the companies that use in-house writers a mile off. Why? No disrespect to their writers (who…

Make Your Website Work Harder With These Simple Checks

Websites tend to fall into two categories: Powerful sites that have great copy, eye-catching design and simple navigation Useless sites with weak copy,…

Is Your Website Hitting The Spot?

What was the first thing you thought about when designing your website? The colour scheme? Graphics? Social gizmos? All of those? What about your customers? Did you give any thought to what they actually…

How to Use Keywords

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine…