Website copywriting

What Should be on Your Home Page

Website copywriting – something that sounds easy, but usually isn’t. You can normally spot the companies that use in-house writers a mile off. Why? No disrespect to their writers (who…

Make Your Website Work Harder With These Simple Checks

Websites tend to fall into two categories: Powerful sites that have great copy, eye-catching design and simple navigation Useless sites with weak copy,…

Is Your Website Hitting The Spot?

What was the first thing you thought about when designing your website? The colour scheme? Graphics? Social gizmos? All of those? What about your customers? Did you give any thought to what they actually…

How to Use Keywords

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine…

Website Copy That Converts – Your Text

Your website copywriting must be written for your reader, packed full of benefits and have a strong call to action if it is to work. I’m sure that’s nothing that…

Creating a Compelling Home Page

The home page of your website is also frequently, the page most visitors will first land on, which is why it has to be as powerful as possible. But having said that, it’s probably not going to…

Is Your Website Useless?

This blog first featured on our sister blog Freelance Copywriter’s But, but we thought it was important enough to be featured here too. Normally, I write about how to create a strong website, but for the purposes of this post I…

The Cost of Starting an Online Business

What’s your copywriting budget? I bet you don’t have one. Come on, let’s face it – you’ve spent hours trawling the Internet to find the best web designer you can…

5 Must-haves of an Effective Website

Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…