Website copywriting

What Makes a Website Successful?

  Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going…

7 Things You Can Do to Keep Your Website Up to Date

Before you turn pale, I’m not talking about a whole redesign. Yes, it’s…

8 Simple Checks to Boost Your Website

Although there are some great websites out there with persuasive web copy, eye-catching images and easy-to-follow navigation, there are still a lot that fall short in those departments. But all…

How to Write a Strong About Us Page

A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

Why You Should Use Sub Headings In Your Copywriting

Are you tired of seeing huge long swathes of text on web pages? They’re not very inviting are they? You may start reading…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

Why Sole Traders Need Content Too

Whether you work alone, have a small team behind you or you run a large company, you need content. A lot of content. Any online marketing strategy is dead in the water without it.…

How to Create a Winning Website

If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for…

Make the Most of Your Home Page

Your home page isn’t the main sales page on your website, but it is still vital in the sales process because it’s the one most visitors will land on. But…