Website copywriting

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

The Formula For Winning Content

  As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…

10 Reasons Why People Don’t Trust Your Website

  Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

How to Get The Website of Your Dreams

When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come…

The Quick Way to Better Web Writing

Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list…

Do Your Values Match Your Website?

  As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level…