Social networking

How to Measure Your Social Media Goals

Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…

Is Social Media Right For You?

YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is…

How Social Media Can Land You in Trouble

It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into…

Should You Automate Your Tweets?

To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be…

Is It Possible to Sell Through Social Media?

Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through…

Social Media and Your Website

Social media is a fantastic way of promoting your business and building relationships – but you don’t need me to tell you that. But to get the most from it, you need to have it ‘married’ to…

Selling Through Social Media

Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked…

How to Use The Power of Your LinkedIn Profile

LinkedIn is undoubtedly the most powerful of all professional social networking sites. Completing your profile could open up a wealth of opportunities for…

Social Media – You Never Know Who’s Listening

We are turning into the ‘social generation’. Phone calls and popping in for coffee have been substituted for Facebook status updates and tweets. You may think it’s…

How to Get Your Social Networking Right

There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is…