social media

Consumers and Social Media

This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right…

How to Keep Your Social Media Accounts Secure

This post first appeared on our sister site, Freelance Copywriter’s Blog. The news is often filled with horror stories of how accounts are being hacked and identities…

Why Aren’t You Making Time for Social Media?

Come on, what’s your excuse? Haven’t got the time? Don’t understand it? Don’t want to waste your time talking about what you had for lunch? But surely…

Are You an Effective Tweeter?

Social media is part and parcel of today’s marketing landscape. If you’re not tweeting, Facebooking or Pinteresting, you’re missing out on a potential marketing goldmine. Twitter is especially useful when it comes to customer service. Being such…

Marketing and Advertising – Just How Different Are They?

This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you…

Employers Are Social Snoopers

Social media is great, isn’t it? Now you can keep up to date with what your friends are up to, share photos and opinions, all from the comfort of your own home. But did you know more and more employers are…

Using Foursquare to Market Your Business

There are a whole raft of social media platforms out there through which you can marketing your business – Twitter, Facebook, Pinterest to name but a few. But what about Foursquare? What is it…

Copywriting For Social Media

You would think writing short copy was a lot easier that the long stuff, wouldn’t you? Well, you’d be wrong. It’s much harder conveying your message when you’d only got a few characters to play with, which is why so many…

How to Measure Your Social Media Goals

Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…

Big Brother is Watching You – Social Snooping

Is there really such a thing as free speech when it comes to social media? Hands up those of you who have ranted about an annoying customer…