social media

Social Media is About Connecting Not Selling

  I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting.…

The Top Social Media Management Tools of 2015

  Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

What is Periscope and Do You Need It?

  According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…

What To Do If You Want to Bomb on Social Media

There are times when I think it would be a good idea to needed a license…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…

What is the Ideal Length For Your Copy?

There is one question I am constantly asked: How long should my copy [insert “article”, “blog”, “newsletter” etc.] be? It’s as if people expect a definitive answer…

One Powerful Reason Why You Should Use Google+

    Yeah, I know what you’re thinking – you’re already battling to stay on top of your Twitter and Facebook feeds, how on earth are you…

How Good is Your Social Media Privacy?

    You use social media all the time, whether for work or for personal use, so are you concerned about your online privacy? Checking your privacy settings is essential,…