SEO Copywriting

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

SEO Techniques That You Should Consigned to the Bin

Search engine optimisation (SEO) is constantly changing. You must keep an eye on what’s happening with the likes of Google if you want…

Don’t Ever Mention Keyword Density

The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

SEO Copywriting Revisited

Nothing ever stays that same – ain’t that the truth? What was billed as the latest ‘big thing’ a few months back is now suddenly passé as a new kid lands on the block. Or, methods suddenly change that make a complete mockery of…

Keyword Research – Common Mistakes

This blog was first published on Freelance Copywriter’s Blog. Read on to discover the mistakes made when doing keyword research to make sure you don’t fall into the same traps. When you start working on your SEO…

Improve Your Conversion Rate

You have a website, so you’ve got this Internet marketing malarkey nailed – right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event…

Writing Good SEO Copy

When SEO (search engine optimised) copywriting is done well, it will boost your search rankings, attract targeted traffic to your website and convert those visitors into sales. Done badly, it could harm your rankings, keep people away and it won’t sell…