SEO Copywriting

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

What Should Your SEO Be Doing?

    Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want…

The Most Common Content Marketing Mistakes

    You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

5 Steps to Stellar Copywriting

  You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…

Why Bradley Wiggins Would Make a Good SEO

Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head.…

Title Tags Are Important, Fact

Google is constantly changing and as a result so are SEO (search engine optimisation) practices. However, at the time of writing, title tags are still one of the most important elements of SEO, which is why they…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

SEO Techniques That You Should Consigned to the Bin

Search engine optimisation (SEO) is constantly changing. You must keep an eye on what’s happening with the likes of Google if you want…