search engine optimisation

Don’t Ever Mention Keyword Density

The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

Effective Anchor Text

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many…

Keyword Research – Common Mistakes

This blog was first published on Freelance Copywriter’s Blog. Read on to discover the mistakes made when doing keyword research to make sure you don’t fall into the same traps. When you start working on your SEO…

Marketing and Connecting Through Social Media

Q: Should you be using social media? A: Yes. Q: Should you be selling through social media? A: Yes. Q: Should you be connecting and engaging with your customers/audience through social media? A: Yes.…

How to Get Your Facebook Fans to Visit Your Website

For those of you who are still not convinced about having your business on Facebook, take a look at a…

Improve Your Conversion Rate

You have a website, so you’ve got this Internet marketing malarkey nailed – right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event…

Writing Good SEO Copy

When SEO (search engine optimised) copywriting is done well, it will boost your search rankings, attract targeted traffic to your website and convert those visitors into sales. Done badly, it could harm your rankings, keep people away and it won’t sell…

Why Off Screen SEO is Important

Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a…