search engine optimisation

SEO Techniques That You Should Consigned to the Bin

Search engine optimisation (SEO) is constantly changing. You must keep an eye on what’s happening with the likes of Google if you want…

How to Use Keywords

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine…

The Importance of Link Building

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to…

Don’t Ever Mention Keyword Density

The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

Effective Anchor Text

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many…

Keyword Research – Common Mistakes

This blog was first published on Freelance Copywriter’s Blog. Read on to discover the mistakes made when doing keyword research to make sure you don’t fall into the same traps. When you start working on your SEO…

Marketing and Connecting Through Social Media

Q: Should you be using social media? A: Yes. Q: Should you be selling through social media? A: Yes. Q: Should you be connecting and engaging with your customers/audience through social media? A: Yes.…

How to Get Your Facebook Fans to Visit Your Website

For those of you who are still not convinced about having your business on Facebook, take a look at a…