search engine optimisation

How to Find What You’re Looking For on Google

Seem like an odd blog topic to you? Surely it’s simple to find what you need on Google: you just type in your…

Why Bradley Wiggins Would Make a Good SEO

Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head.…

Old Hat SEO Techniques That Should Be Banished

Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and…

Questions You Should Ask Before Hiring an SEO Agency

This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

What is Negative SEO?

Negative SEO? Is there such a thing? You’ve heard of normal SEO (search engine optimisation) so common sense would dictate that this must be the opposite. But why would someone not want to be found by the search engines? Probably because…

SEO Techniques That You Should Consigned to the Bin

Search engine optimisation (SEO) is constantly changing. You must keep an eye on what’s happening with the likes of Google if you want…

How to Use Keywords

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine…

The Importance of Link Building

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to…