search engine optimisation

The Power of Joined Up Marketing

Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results…

Content Marketing Will Be The Death of SEO

This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe…

What’s the Future of SEO?

Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather…

How to Find What You’re Looking For on Google

Seem like an odd blog topic to you? Surely it’s simple to find what you need on Google: you just type in your…

Why Bradley Wiggins Would Make a Good SEO

Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head.…

Old Hat SEO Techniques That Should Be Banished

Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and…

Questions You Should Ask Before Hiring an SEO Agency

This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

What is Negative SEO?

Negative SEO? Is there such a thing? You’ve heard of normal SEO (search engine optimisation) so common sense would dictate that this must be the opposite. But why would someone not want to be found by the search engines? Probably because…