search engine optimisation

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

The SEO Mistakes You’re Probably Making

  SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule.…

4 Ways to Rock at On-site SEO

  SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Link Building in 2016

  I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…