online marketing

Why Off Screen SEO is Important

Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a…

Do You Really Understand PR?

When you think about PR, do you instantly picture overly-made-up women in expensive designer suits air kissing whilst handing out expensive glossy magazines? Or, perhaps it’s the excessively expensive inches in newspapers and trade magazines that first…

Google – Keeping up With the News

Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep…

Becoming a Guest Blogger – Pitfalls to Avoid

Guest blogging for someone else is a great way to boost your exposure and that of your business. But how do you go about it? Well, here…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…

What is Your Website For?

If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…

Maximising Your Newsletter Marketing

Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is  your carefully crafted copy forgotten about? Did you know you could use your newsletters to…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…

You’ve Got Traffic, So Why Aren’t You Ranking?

  You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website…

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…