online marketing

What Makes a Website Successful?

  Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going…

How Ecommerce Sites Can Sell More

Trust is one of the key elements of any sales process. High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to…

Title Tags Are Important, Fact

Google is constantly changing and as a result so are SEO (search engine optimisation) practices. However, at the time of writing, title tags are still one of the most important elements of SEO, which is why they…

Copy + Design = Great Presentation

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material.…

Marketing and Advertising – Just How Different Are They?

This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you…

Make Your Website Work Harder With These Simple Checks

Websites tend to fall into two categories: Powerful sites that have great copy, eye-catching design and simple navigation Useless sites with weak copy,…

Your URL is Important – Here’s Why

Did you put much thought into choosing your website’s URL? Is there any point in thinking too hard about it, or will any old thing do? Well, the idea behind…

Is Your Website Hitting The Spot?

What was the first thing you thought about when designing your website? The colour scheme? Graphics? Social gizmos? All of those? What about your customers? Did you give any thought to what they actually…

The Natural Way to Build Backlinks

How do you get backlinks? Is your strategy to identify websites with high page rank and then set about trying to get them to link to you, regardless of their sector? Oh dear, if…

Is Your Website Useless?

This blog first featured on our sister blog Freelance Copywriter’s But, but we thought it was important enough to be featured here too. Normally, I write about how to create a strong website, but for the purposes of this post I…