Newsletters

Can I Read Your Email on My Mobile?

    A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

Newsletters – Breaking the Content Curse

  Congratulations. You’ve made the decision to send out a monthly newsletter to your customers. The idea of keeping in touch with them, sending them great information and offers appeals because you know it…

Copy + Design = Great Presentation

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material.…

How to Write Powerful Newsletters

Newsletters are a great way to stay in touch with your customers, but… You should never fill your newsletter with stuff about you. Every day my in box is filled with newsletters from companies that just focus…

How to Write a Readable Newsletter

Regular newsletters are a great way to keep in touch with your customers and add value to your relationship. They can be used to convey information, opinions, top tips and offers. But generating a…

Newsletter Content – What do You Write?

A newsletter is a great way to keep in touch with your customers and add value to your relationship with them. But what on earth do you put in them?…

The Long Haul of Email Marketing

Email marketing isn’t one of those things you can dabble in when the fancy takes  you and then forget about it. Keeping in touch with your customers is essential, which is why your email…

Maximising Your Newsletter Marketing

Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is  your carefully crafted copy forgotten about? Did you know you could use your newsletters to…

Powerful Copywriting

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…

Email Marketing Tips

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content…