Marketing

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

The Slippery Slope to Email Marketing Oblivion

  Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up…

What is Predictive Intelligence and Do You Need It?

    Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The…

Why Buzzwords Are The Pits – Especially Experiential Marketing

  I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords…

Move Over eCommerce, it’s Time to Make Way for Social Commerce

  eCommerce has been part of your business model for quite some time now. Over the…

No One’s Engaging With My Content

  Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your…

Get More Engagement From Instagram

  As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of…

Top Marketing Trends For 2016

  Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new…

What Online Retailers Can Learn From Their Customers

  Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…

Too Many Copywriters Spoil the Copy

  Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet…