Marketing

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

The Formula For Winning Content

  As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

The Slippery Slope to Email Marketing Oblivion

  Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up…

What is Predictive Intelligence and Do You Need It?

    Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The…

Why Buzzwords Are The Pits – Especially Experiential Marketing

  I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords…

Move Over eCommerce, it’s Time to Make Way for Social Commerce

  eCommerce has been part of your business model for quite some time now. Over the…

No One’s Engaging With My Content

  Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your…