Marketing

How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

Google Local – The Latest News in Google’s Local Ranking Factors

  Google local is a great way to get your business noticed, so it’s important you’re…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

What is an Omnichannel Experience and Do You Need One?

  The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

The Formula For Winning Content

  As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…