Marketing

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

Email Marketing Regulations and Etiquette

How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

Google Local – The Latest News in Google’s Local Ranking Factors

  Google local is a great way to get your business noticed, so it’s important you’re…