Marketing

Does Emotion Really Motivate People to Buy?

  This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…

A Quick Insight into the Art of Writing an Elevator Pitch

I hate networking events. If they weren’t bad enough on their own, they’re even worse when…

Stop Content Marketing – You Don’t Know What You’re Doing

  Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

6 Tips to Make Your Newsletters Rock (and a bonus tip)

  As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your…

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

How to Avoid Being the Social Pariah of Your Social Media Group

  Social media is full of chat groups and forums. Whether it’s Facebook,…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…