Keyword research

What’s The Optimum Number of Keywords?

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being…

Why Keyword Research is The First Thing You Should Do

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one…

Driving Traffic

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them…

Using YouTube for Keyword Research

  Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services)…