Growing your business

What a Copywriter Does (Other Than Write)

Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…

What Interests Your Customers?

The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was…

Freelance Hero Worship – is there room for it in business?

  At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare…

What’s the Future of SEO?

Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather…

The Perfect Marketing Partnership

Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders…

Generate More Leads and Gain More Customers

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we thought you’d like to read it too. That is what every business owner wants, right? Customers are…

Get More Referrals For Your Business

This blog first appeared on Freelance Copywriter’s Blog, but we thought you’d find it useful too: Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing. That’s good news…