Growing your business

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

Correcting Those Ooops Moments

  There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make…

6 Reasons Why Your Business is Failing

  Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide…

How to Attract a Constant Stream of Clients

  Ask any freelancer what’s the most frustrating thing about their business and they’ll probably say the inconsistent level of work. One minute they’re drowning under an…

What a Copywriter Does (Other Than Write)

Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…

What Interests Your Customers?

The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was…

Freelance Hero Worship – is there room for it in business?

  At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare…

What’s the Future of SEO?

Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather…

The Perfect Marketing Partnership

Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders…