Freelance copywriting

Keeping Your Copy Clean

No, we’re not talking about what you think we’re talking about – this post it all about how to keep your copywriting message on target. On the face of it, writing copy may seem simple, but it’s not. For a start,…

Writing Copy is Easy – Right?

No one knows your business like you do, so surely you’re the best person to write your company’s copy, right? Wrong. It’s quite true that you know your business better than anyone else, but…

Client Meetings – How to Prepare Effectively

For some, facing a client to make a pitch or presentation is child’s play. For others it’s a fate worse than death. If you are one of the latter, how…

How to Make Sure Your Copywriting Sells

The whole point of creating copy is to sell. It doesn’t matter what form it takes – website copy, brochure content, email, case study, white paper etc. – its main…

What is Tight Copy?

Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point – i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…

Copywriting and Researching go Hand in Hand

Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries,…

Being a Copywriter – Growing a Thick Skin

This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

How to Write Great Headlines for Articles

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many…