Freelance copywriting

Freelance Hero Worship – is there room for it in business?

  At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare…

How Copywriters Should Conduct Client Interviews

This post first appeared on our sister blog, Freelance Copywriter’s Blog.   As a freelance copywriter you will, at some point in your career, have to interview a client. Ideally, you’ll be doing it…

Surviving the Freelance Way of Life

Go on, admit it, you’d love to ditch your boss and escape the 9 to 5 way of life. Becoming a freelancer is the dream of many, but what’s it really like on the…

When You Shouldn’t Hire a Copywriter

Did I really just write that? Before worrying about the fact that I may have finally lost it, let’s think for a moment about what a copywriter actually does. Yes, they write to help…

What Does a Copywriter Do?

  OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee…

Why Proofreading is Important

Whether you’re a copywriter, manager, secretary, director or anything else for that matter, proofreading is essential. Although I write for a living I am not claiming to be whiter than white on the typo front. I make mistakes because I am…

Working as a Freelancer

For a lot of people, working for themselves is the ultimate dream. No more bosses, no more 9 to 5, no more horrible jobs that you don’t want to do and the opportunity to choose who you want to work with.…

The Power of ‘Why’

If you have small children you’ll be pretty fed up with the word ‘why’. Almost every sentence uttered by your child with feature it. Their insatiable appetite for knowledge makes them repeat it again and again, until you reach breaking point. …

A Copywriter’s Guide to Time Management

Being an independent copywriter can be a lonely life. As you’re not part of a big agency you spend many hours alone thinking and writing. To some that might sound like the perfect working…

What to do When Your Copywriting Brief Changes

It happens a lot – you meet a customer, spend an hour or so with them taking a detailed brief, then you produce a proposal and quote…