Freelance copywriting

How to Attract a Constant Stream of Clients

  Ask any freelancer what’s the most frustrating thing about their business and they’ll probably say the inconsistent level of work. One minute they’re drowning under an…

Managing Freelance Writing Help

    The chances are you don’t have the time or energy to produce all the content your company needs. Whether it’s website copy or articles for your blog, writing and research take time so it can be more cost effective…

What a Copywriter Does (Other Than Write)

Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…

Why Knowledge is Stifling Your Writing

    I have never encouraged anyone to write about their own business. The quality of the marketing collateral you produce is key to your business’s success. I know you’re sitting there reading this…

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was…

Freelance Hero Worship – is there room for it in business?

  At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare…

How Copywriters Should Conduct Client Interviews

This post first appeared on our sister blog, Freelance Copywriter’s Blog.   As a freelance copywriter you will, at some point in your career, have to interview a client. Ideally, you’ll be doing it…

Surviving the Freelance Way of Life

Go on, admit it, you’d love to ditch your boss and escape the 9 to 5 way of life. Becoming a freelancer is the dream of many, but what’s it really like on the…

When You Shouldn’t Hire a Copywriter

Did I really just write that? Before worrying about the fact that I may have finally lost it, let’s think for a moment about what a copywriter actually does. Yes, they write to help…

What Does a Copywriter Do?

  OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee…