Email marketing

Why Your Email Marketing Has to be Spot On

What do you see when you check your emails during the day? If your inbox is anything like mine there’s probably a lot…

Email Marketing – Essential Checks Before You Hit Send

As you know, email marketing and newsletters are very powerful tools in your marketing armoury. But they can also do a lot of…

How to Crack Email Marketing

Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world…

How to Write a Readable Newsletter

Regular newsletters are a great way to keep in touch with your customers and add value to your relationship. They can be used to convey information, opinions, top tips and offers. But generating a…

The Long Haul of Email Marketing

Email marketing isn’t one of those things you can dabble in when the fancy takes  you and then forget about it. Keeping in touch with your customers is essential, which is why your email…

How to Cut Your Email Marketing Churn

When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…

How To Get Your Emails Opened

Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Email Marketing Tips

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content…