Email marketing

Email Marketing Strategy – The Softly, Softly Approach

Don’t you just love email marketing? No stamps, no paper and no ink costs – just instant sales messages that can reach thousands of people in an…

The Reasons Why Spam Emails Fail

This blog first appeared on our sister site, Freelance Copywriter’s Blog, however we wanted to share it with you too.   You may think it rather odd that I’m writing about the failure rate…

The 2 Best Ways to Ruin Your Email Marketing Campaign

Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all…

Selling to the Masses – Catering for Different Tastes

How many times have you been roped in to trying something new? It could be a new sport, event, food or hobby. Sometimes…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

Why It’s Important to Get Email Marketing Right

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you. Does this sound familiar?   “Dear Sir/Madam, Do…

Customer Service Via Email

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you too. Let’s face it dealing with phone calls takes time. Unless you have multiple phone lines, you can only answer one customer…

Create Effective Emails

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you.   There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the…