Email marketing

Selling to the Masses – Catering for Different Tastes

How many times have you been roped in to trying something new? It could be a new sport, event, food or hobby. Sometimes…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

Why It’s Important to Get Email Marketing Right

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you. Does this sound familiar?   “Dear Sir/Madam, Do…

Customer Service Via Email

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you too. Let’s face it dealing with phone calls takes time. Unless you have multiple phone lines, you can only answer one customer…

Create Effective Emails

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you.   There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the…

The Length of Your Subject Line Matters

Yes, it’s official – size really does matter. In the world of email marketing, the length of your subject line is very important. It’s the first thing your recipients see,…

How to Build Email Subscribers

One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building.…

Effective Email Customer Service

Customers that phone you are such a pain, aren’t they? Unless you happen to have a large call team, you can only speak to one person at a time, and then there’s that annoying ringing when you’re trying to get some…