Email marketing

How to Segment Your Email Marketing List

  Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course,…

How Not to Explore New Business Opportunities

  Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a…

The Power of Your Welcome Email

The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s…

The Power of Your Welcome Email

The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s…

A Very Quick Guide to Email Salutations

  This won’t take long. Email marketing is rife. Every business is doing it. Some are better at it than others. Let’s get one thing straight, if you’re sending unsolicited…

Can I Read Your Email on My Mobile?

    A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

Maximising Your Email Marketing Open Rate

Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in…

Email Marketing Strategy – The Softly, Softly Approach

Don’t you just love email marketing? No stamps, no paper and no ink costs – just instant sales messages that can reach thousands of people in an…

The Reasons Why Spam Emails Fail

This blog first appeared on our sister site, Freelance Copywriter’s Blog, however we wanted to share it with you too.   You may think it rather odd that I’m writing about the failure rate…

The 2 Best Ways to Ruin Your Email Marketing Campaign

Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all…