Direct marketing

Copywriter – Tapping Into Your Customers’ Emotions

After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to…

How To Think Like a Copywriter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…

How to: Direct Response Copywriting

Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why…

Direct Mail Sales Letters

For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many…

Direct Marketing Recipe

Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload.…