copywriting tips

5 Ways to Add Power to Your Writing

  If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

The Value Behind a Copywriting Brief

  The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know…

Is The Face of Copywriting Changing?

  I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work…

The Benefits of a Neutral Copywriter

  First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all…

Effective Copywriting Takes Two

  Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively.…

The Power of You

  You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be…

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…

Do You Want An Edit or Copywriting?

  It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your…

The Power of Internal Communications

  How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help…